Teletext service in a Finnish
mobile TV pilot
Sofia Digital and RTT Oy have implemented together a teletext
service pilot for Finnish DVB-H networks as a part of RTT's research program.
The pilot utilizes a mobile teletext platform by Sofia Digital. The solution
enables for mobile television the same teletext services, familiar from
traditional TV broadcasts.
in the pilot were Digita, Elisa, Nokia, TeliaSonera, Yleisradio, SWelcom, and
MTV MEDIA. The purpose of the pilot was to test IP datacasting services in a
DVB-H network. The service selected for the pilot was Teletext which enjoys
great popularity in Finland. Well over a half of Finnish households, over
million households altogether, use teletext services regularly. "We believe
that teletext will be popular service on mobile TV as well, because of high
quality content", says Mr. Juha Mustonen
from MTV Oy. "The service which is
now being piloted would suit broadcasters especially well, because the same
content used in traditional teletext services can be used as such when
delivering content to mobile TV devices " he continues.
Not only the
teletext content, but the teletext application as well, can be delivered in a
mobile TV network. "The application is based on Java. The delivery of content
and the application is made in DVB-H networks using filecasting technology",
Mr. Mika Kanerva, CTO of Sofia Digital
explains. "Mobile teletext has been
tested with DVB-H compatible phones in the network operated by Digita. The
service is easily implemented on all devices which support DVB-H filecast and
Java technologies. "
The service is expected
to be well received on mobile devices as well, due to easy navigation and high
usability. "The service is familiar to practically all the viewers and its'
mobile version is very easy to take into use", Mr. Kanerva elaborates.
RTT Oy is a non-profit organization that contributes to the
research and development of new radio and television technologies in Finland. RTT
participants are Digita Oy, Elisa Oyj, MTV Media, Nokia Oyj, TeliaSonera
Finland Oyj, Swelcom Oy, Teleste Oyj ja Yleisradio Oy.
Digital is an internationally recognized provider
of interactive TV solutions, bringing new value-adding services to different TV
terminals utilizing new digital technologies. Sofia Digital focuses on open
standard interactive platforms, such as MHP, OCAP, DVB-H and IPTV as well as
interactive SMS TV services.