Smart TV apps

Over-the-top (OTT) services have been on the raise for some time. Players like Netflix and Amazon have launched their services and broadcasters have responded by launching their own proprietary services. These services are used in PCs, laptops, mobile terminals, tablets and of course in smart televisions. In fact, smart TV is the most used medium for weekly consumption of OTT services.

Sofia Digital offers the easiest way to make sure your brand is present in smart TVs. A tailored OTT application makes your content and services just a button away. We can create and deliver your applications to all the main smart TV application stores. Our approach is to use well-known technologies such as HTML5 and JavaScript combined with our in-house application libraries and templates. This reduces device dependency and enables cost efficient development and maintenance for the customer. We support all the major smart TV application stores and manufacturers such as Samsung, LG, Sony, Philips and Panasonic. We can also handle the acceptance process for each store as part of our service.

 

From the business perspective it is important to select a partner, with whom it is possible to pivot the earning strategies of the developed platform. There are many ways of monetizing an OTT platform and the initial assumptions of earning model mix might not be the best one. Once you work with Sofia Digital you notice that further development of the platform and earning models is quick, easy and cost efficient.

 

Supported technologies

Application technologies

  • HTML5
  • CSS
  • JavaScript
  • HTTP/HTTPS

TV platforms

  • HTML5
  • Web OS
  • Tizen
  • Android TV

Application stores

  • Samsung
  • LG
  • Philips (TP Vision)
  • Panasonic
  • Android TV
  • Vewd Store

Video competences

  • MP4
  • H.264
  • MPEG-DASH
  • Dolby codecs

DRM systems

  • PlayReady
  • Marlin
  • Widevine