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  • S3, Sofia Digital and O2 collaborate to implement platform independent Mobile TV applications.

    Amsterdam, September 3, 2007 – Silicon & Software Systems (S3) and Sofia Digital today announced the delivery of a proof-of-concept Java Mobile TV client to O2 based on the proposed JSR 272 Mobile Broadcast Standard.  The solution will be demonstrated later this week at IBC.  The objective of the collaboration was to define and implement the essential parts of the proposed JSR 272 API which would enable the delivery of downloadable, operator branded, mobile TV applications, to multiple mobile platforms. O2 sees the work as an important further step in validating its Mobile TV deployment strategy, the ultimate goal of which is the ability to deploy common O2 applications across multiple phone and device segments. Java plays an important role in opening up the low-end and feature phone market, seen as key to mass market adoption. 

    S3’s onHandTV™ Mobile TV client stack provides the platform independent
    access to the broadcast content and exposes it through S3’s JSR272
    compliant API.  Sofia Digital is providing the Sofia Stage® J2ME Mobile
    TV applications delivering the O2 usage requirements.  The
    proof-of-concept will be demonstrated on a range of O2 branded phones
    along with other portable devices.

    “O2 is a leading player in the developing European mobile TV industry
    and we were delighted when it chose to use our onHandTV™ DVB-H client
    software in this proof-of-concept. As Mobile TV moves towards mass
    market adoption in 2008, the type of work we are engaged in with O2 and
    Sofia Digital is vital to ensure that S3 has the technologies available
    to meet the needs of operators and device makers,” said John Maguire,
    General Manager, Consumer Mobile, Silicon & Software Systems (S3).

     “With O2 we had the perfect opportunity to show our expertise in
    portable Java-based mobile TV applications. We see the adoption of JSR
    272 as key to opening up both the device and application developer
    markets. We are very happy to be working with S3 as their onHandTV™
    client provides the perfect platform to validate our Sofia Stage®
    applications on a range of devices”, said Hannu Anttila, Vice
    President, Sales & Marketing, Sofia Digital.

    “We are delighted with the results of this project”, said Martin
    Cockerell, Broadcast Strategy Manager, Telefónica O2 Europe. “S3 and
    Sofia Digital have proven that we can deliver mobile broadcast TV to a
    wide range of devices while retaining the ability to offer a consistent
    user interface to the service. This is a significant evolution of our
    understanding of how mobile TV services can be brought to the mass
    market,” added Cockerell.

    — ends — 

    About Silicon & Software Systems(S3)

    S3 is the Connected Consumer Technology Company.  It enables operators,
    OEMs and silicon manufacturers to deliver next generation products and
    services to consumers, at home and on the move. S3 is also the leading
    provider of broadcast mobile DTV solutions. It's onHandTV™ software
    client manages the reception of TV and data services over broadcast,
    multicast and unicast bearers, delivered to multiple mobile devices.
    onHandTVTM ensures faster time-to-market and reduced risk for mobile
    operators and device manufacturers worldwide. It has proven
    interoperability with all existing commercial networks and key
    technology suppliers in the mobile DTV ecosystem. Founded in 1986, S3
    delivers expert consumer systems design plus leading-edge silicon and
    software IP. S3 has development centres in Ireland and Central Europe
    and sales offices and representatives globally. For further information
    please visit www.s3group.com or visit us at M185 in the Mobile zone at
    this year’s IBC.

    S3 contact

    Fiona D’Arcy, S3 +353 1 291 1630 /+353 87 2808828 or fiona.darcy@s3group.com   

    About Sofia Digital

    Sofia Digital is an internationally recognized provider of interactive
    TV solutions, bringing new value-adding solutions and services to
    different TV terminals utilizing new digital technologies. Sofia
    Digital focuses on open standard interactive platforms, such as MHP,
    OCAP, DVB-H and IPTV as well as interactive SMS TV services. Since
    foundation in 2000, Sofia Digital has served operator, broadcaster and
    device manufacturer customers in over 25 countries. For further
    information please visit www.sofiadigital.com or visit us at 2.101 at
    this year’s IBC.

    Sofia Digital contact

    Hannu Anttila, Sofia Digital +358 50 385 5515 or hannu.anttila@sofiadigital.com

    About Telefónica O2 Europe

    Telefónica O2 Europe comprises mobile network operators in the
    UK,Ireland and Slovakia, along with integrated fixed/mobile businesses
    in Germany and the Czech Republic – all of which use ‘O2’ as their
    consumer brand.  Telefónica O2 Europe also owns 50% of the Tesco Mobile
    and Tchibo Mobilfunk joint venture businesses in the UK and Germany
    respectively as well as having 100% ownership of Be, a leading UK fixed
    broadband provider.  In addition, the group includes the Isle of Man
    fixed/mobile operator, Manx Telecom.
    Telefónica O2 Europe, part of the Telefónica group, is headquartered in
    Slough, UK, and has some 40 million mobile and fixed customers.


    About Telefónica

    Telefónica is one of the largest telecommunications companies in the
    world in terms of market capitalisation.  Its activities are centred
    mainly on fixed and mobile telephony, with broadband as the key tool
    for the development of both.
    The company has a significant presence in 23 countries and a customer base of over 212 million worldwide.
    Telefónica is a 100% listed company, with in excess of 1.5 million
    direct shareholders.  Its share capital currently comprises
    4,921,130,397 ordinary shares traded on the Spanish Stock Market
    (Madrid, Barcelona, Bilbao and Valencia) and on those in London, Paris,
    Frankfurt, Tokyo, New York, Lima, Buenos Aires and São Paulo.

    O2 contact

    Simon Lloyd, Telefónica O2 Europe +44 1753 628335 or simon.lloyd@o2.com


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