S3, Sofia Digital and O2 collaborate to implement platform independent Mobile TV applications.

Amsterdam, September 3, 2007 – Silicon & Software Systems (S3) and Sofia Digital today announced the delivery of a proof-of-concept Java Mobile TV client to O2 based on the proposed JSR 272 Mobile Broadcast Standard.  The solution will be demonstrated later this week at IBC.  The objective of the collaboration was to define and implement the essential parts of the proposed JSR 272 API which would enable the delivery of downloadable, operator branded, mobile TV applications, to multiple mobile platforms. O2 sees the work as an important further step in validating its Mobile TV deployment strategy, the ultimate goal of which is the ability to deploy common O2 applications across multiple phone and device segments. Java plays an important role in opening up the low-end and feature phone market, seen as key to mass market adoption. 

S3’s onHandTV™ Mobile TV client stack provides the platform independent
access to the broadcast content and exposes it through S3’s JSR272
compliant API.  Sofia Digital is providing the Sofia Stage® J2ME Mobile
TV applications delivering the O2 usage requirements.  The
proof-of-concept will be demonstrated on a range of O2 branded phones
along with other portable devices.

“O2 is a leading player in the developing European mobile TV industry
and we were delighted when it chose to use our onHandTV™ DVB-H client
software in this proof-of-concept. As Mobile TV moves towards mass
market adoption in 2008, the type of work we are engaged in with O2 and
Sofia Digital is vital to ensure that S3 has the technologies available
to meet the needs of operators and device makers,” said John Maguire,
General Manager, Consumer Mobile, Silicon & Software Systems (S3).

 “With O2 we had the perfect opportunity to show our expertise in
portable Java-based mobile TV applications. We see the adoption of JSR
272 as key to opening up both the device and application developer
markets. We are very happy to be working with S3 as their onHandTV™
client provides the perfect platform to validate our Sofia Stage®
applications on a range of devices”, said Hannu Anttila, Vice
President, Sales & Marketing, Sofia Digital.

“We are delighted with the results of this project”, said Martin
Cockerell, Broadcast Strategy Manager, Telefónica O2 Europe. “S3 and
Sofia Digital have proven that we can deliver mobile broadcast TV to a
wide range of devices while retaining the ability to offer a consistent
user interface to the service. This is a significant evolution of our
understanding of how mobile TV services can be brought to the mass
market,” added Cockerell.

— ends — 

About Silicon & Software Systems(S3)

S3 is the Connected Consumer Technology Company.  It enables operators,
OEMs and silicon manufacturers to deliver next generation products and
services to consumers, at home and on the move. S3 is also the leading
provider of broadcast mobile DTV solutions. It’s onHandTV™ software
client manages the reception of TV and data services over broadcast,
multicast and unicast bearers, delivered to multiple mobile devices.
onHandTVTM ensures faster time-to-market and reduced risk for mobile
operators and device manufacturers worldwide. It has proven
interoperability with all existing commercial networks and key
technology suppliers in the mobile DTV ecosystem. Founded in 1986, S3
delivers expert consumer systems design plus leading-edge silicon and
software IP. S3 has development centres in Ireland and Central Europe
and sales offices and representatives globally. For further information
please visit www.s3group.com or visit us at M185 in the Mobile zone at
this year’s IBC.

S3 contact

Fiona D’Arcy, S3 +353 1 291 1630 /+353 87 2808828 or fiona.darcy@s3group.com   

About Sofia Digital

Sofia Digital is an internationally recognized provider of interactive
TV solutions, bringing new value-adding solutions and services to
different TV terminals utilizing new digital technologies. Sofia
Digital focuses on open standard interactive platforms, such as MHP,
OCAP, DVB-H and IPTV as well as interactive SMS TV services. Since
foundation in 2000, Sofia Digital has served operator, broadcaster and
device manufacturer customers in over 25 countries. For further
information please visit www.sofiadigital.com or visit us at 2.101 at
this year’s IBC.

Sofia Digital contact

Hannu Anttila, Sofia Digital +358 50 385 5515 or hannu.anttila@sofiadigital.com

About Telefónica O2 Europe

Telefónica O2 Europe comprises mobile network operators in the
UK,Ireland and Slovakia, along with integrated fixed/mobile businesses
in Germany and the Czech Republic – all of which use ‘O2’ as their
consumer brand.  Telefónica O2 Europe also owns 50% of the Tesco Mobile
and Tchibo Mobilfunk joint venture businesses in the UK and Germany
respectively as well as having 100% ownership of Be, a leading UK fixed
broadband provider.  In addition, the group includes the Isle of Man
fixed/mobile operator, Manx Telecom.
Telefónica O2 Europe, part of the Telefónica group, is headquartered in
Slough, UK, and has some 40 million mobile and fixed customers.


About Telefónica

Telefónica is one of the largest telecommunications companies in the
world in terms of market capitalisation.  Its activities are centred
mainly on fixed and mobile telephony, with broadband as the key tool
for the development of both.
The company has a significant presence in 23 countries and a customer base of over 212 million worldwide.
Telefónica is a 100% listed company, with in excess of 1.5 million
direct shareholders.  Its share capital currently comprises
4,921,130,397 ordinary shares traded on the Spanish Stock Market
(Madrid, Barcelona, Bilbao and Valencia) and on those in London, Paris,
Frankfurt, Tokyo, New York, Lima, Buenos Aires and São Paulo.

O2 contact

Simon Lloyd, Telefónica O2 Europe +44 1753 628335 or simon.lloyd@o2.com


All trademarks contained herein (whether registered or not) and all associated rights are recognized.

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