TARGETED ADVERTISING SOLUTION
SOFIA DIGITAL PROVIDES ADDRESSABLE TV ADVERTISING SOLUTION FOR HBBTV, OTT AND SMARTTV
SMART TV TARGETED ADVERTISING IS HERE
Targeted Advertising (TA), Addressable Advertising or Dynamic Ad Insertion is becoming reality right now. There are multiple ongoing projects all across Europe and Asia. Sofia Digital offers a solution for broadcasters to maintain their market share despite the heavy competition from internet click-based marketing.
Together with its world class partners, Sofia Digital offers a full TA/DAI solution that includes ad libraries, signaling and ad replacement and integrates with a variety of targeting options. Sofia Digital’s core strength is its television laboratory of over 130 television sets, where the ad replacement functionality can be tested to maximize the reach of your TA solution.
TARGETED ADVERTISING SOLUTION FROM SOFIA DIGITAL
- Sofia Digital has a solution for HbbTV AD Spot Replacement
- Solution covering both DVB transmission and client-side application (including the player)
- Client-side Dynamic Ad Insertion (DAI) with VAST
- Support for advertising systems backend, including integration with ad system (Synamedia Iris, Invidi, Google, Freewheel)
- Sofia Digital also offers support for DVB and HbbTV TA specific standards (when HbbTV TA compatible receivers become available)
Seamless User Experience
Measurable Ad platform
Personalized Ad platform