INSIGHTS
SOFIA DIGITAL LAUNCHES HBBTV & OTT PLATFORM FOR NORTHERN ITALY’S MILANO PAVIA TV
Sofia Digital has deployed a full HbbTV and OTT platform for Milano Pavia TV, bringing the Milan and Pavia regional broadcaster to a live, advertising enabled connected TV service in three months. The platform includes a branded HbbTV application, Red Button launcher, linear broadcast advertising, a centralized content management system, and audience measurement. Milano Pavia TV now has a new distribution channel, a new ad revenue stream, and reliable audience data advertisers ask for.
“Sofia Digital provided exactly the HbbTV expertise and OTT technology we needed to make that vision a reality in a very short time,” says Giovanni Mario Arrigone, CEO of Media Team Communication Srl.
IBC2026 – MEET US
Meet us at Stand 1.B95, RAI Amsterdam, 11–14 September.
This year we’re bringing our latest work on Operator Applications, DVB-I, and personalized Smart TV & OTT experiences, alongside the app development and testing you already know us for.
DVB-I: The Quiet Standard That Could Reunify a Fragmented TV World
The “Live TV” button is now just another app on the smart TV home screen. DVB-I addresses the structural problem behind that shift — fragmented service discovery, lost prominence, and broadcaster data locked behind platform intermediaries. Mika Kanerva makes the case for why the industry needs to take it seriously, and soon.
How Our Customers See Sofia Digital 2026
At Sofia Digital, we are committed to delivering high-quality services and maintaining strong partnerships with our customers. To ensure we continue meeting expectations, we recently conducted a Customer Satisfaction Survey through online interviews between February–March 2026.
What makes a good Smart TV device lab?
What a good Smart TV device lab includes for app testing: real devices, the right coverage mix, older models, remote access and upkeep to avoid late surprises.
Test Automation for Smart TVs and HbbTV: An Introduction
Testing Smart TV and HbbTV applications presents unique challenges and differs significantly from web and mobile app testing. Platform-specific differences,
Sofia Digital delivers Operator Application to Samsung TVs for OSNtv
OSNtv launches on Samsung Smart TVs without a set-top box using Sofia Digital’s HbbTV Operator Application built with Nagravision and Samsung TVkey Cloud.
How to Get Your Smart TV App Approved: The Cross-Platform QA Guide
Avoid rejection and launch faster. Learn how to pass Smart TV QA for Samsung, LG, and Google TV. This guide covers essential pre-checks, common pitfalls, and the full submission lifecycle.
Do You Need a Smart TV App When You Have Mobile and Web?
The short answer is “Yes” For most services offering video or audio content, a Smart TV app is still worth
Remote Smart TV app testing: how to test on real devices without a local lab
In this article Remote Smart TV app testing means testing your apps on real Smart TVs even if the devices
Sofia Digital and Valossa Labs Partner to Inject AI into the OTT Streaming Pipeline
Live at IBC2025, Stand 1.F70 (12–15 September, RAI Amsterdam) Tampere & Oulu, Finland, September 10, 2025 OTT platform leader Sofia
IBC2025 – MEET US
Meet Sofia Digital at IBC 2025. See Smart TV apps, device-wide metadata and testing on 200+ real devices. Stand 1.F70, RAI Amsterdam, 12–15 Sep.