Hybrid broadcast broadband TV (HbbTV) is an initiative that is harmonizing the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set‐top boxes and multi-screen devices. HbbTV is an open standard defined and updated by the HbbTV Association, and is supported by all the major CE brands globally. Sofia Digital is a member of HbbTV Association, and one of the official registered test centres for HbbTV and NorDig testing.

Sofia Digital’s pioneering and award-winning HbbTV technology is powering transmissions in many countries throughout Europe and Asia. TV services made with Sofia Backstage® HbbTV Platform are used by millions of TV viewers.

With Sofia Digital HbbTV Platform the customer can start their HbbTV service with one of our ready-made applications or benefit from our extensive knowledge developing custom applications.


programme-specific hbbtv applications

Enhance your TV show with real-time content on the TV screen. While many people are moving to watch TV content online, the HbbTV technology has proven to offer something unique for the live broadcasted TV. With HbbTV it is possible to enrich TV programming and engage the regular TV audiences with innovative new programme related interactive services.
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Sofia Backstage® Starter Kit for HbbTV

Kickstart your interactive HbbTV Services. Our HbbTV Starter Kit is the ideal solution when you want to test, showcase, evaluate or trial any HbbTV services in a real-life TV environment with minimal hassle. The product comes with a pre-installed set of hardware and HbbTV Server software so you can start experimenting and developing right away.
Learn more about Starter Kit for HbbTV


HbbTV Application suite

Based on our customer cases we have developed a superior collection of application templates and libraries which are available and can be easily customized for your particular need. Available applications include Red-button launcher, different types of portals, news services, enchanced EPG viewers, VOD and catch-up catalogue and many more.
Learn more about HbbTV Application suite


Sofia Backstage® Author

Interactive television lacks simple tools to author and manage applications. Programming and HTML skills are needed, which set the new service development barrier high. Sofia Digital’s Backstage® Author is a simple browser-based application authoring platform that is available in the cloud or as an on-premise installation where it can be combined with other Sofia Backstage® HbbTV Platform products.
Learn more about Sofia Backstage® Author


HbbTV Operator Apps

Operator Application specification is a standard that enables development of special applications (“OpApps”) that create a set-top-box like experience without a physical set-top-box device. OpApp features are embedded in the Smart TV where they can be used to unify the user interface for the customer giving all the benefits of a STB, without the hassle of cables and multiple remote controls.
Learn more about HbbTV Operator Apps


Sofia Backstage® HbbTV Platform

The turn-key solution for broadcasters and operators. Sofia Digital’s award-winning HbbTV technology is powering transmissions in many countries throughout Europe and Asia. TV services made with Sofia Backstage® HbbTV Platform are used by millions of TV viewers.
Learn more about Sofia Backstage® HbbTV Platform

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Juho Mäyränpää - Sales Director

Juho Mäyränpää

Sales Director
+358 50 522 5420