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SOFIA DIGITAL LAUNCHES HBBTV & OTT PLATFORM FOR NORTHERN ITALY’S MILANO PAVIA TV

Sofia Digital has deployed a full HbbTV and OTT platform for Milano Pavia TV, bringing the Milan and Pavia regional broadcaster to a live, advertising enabled connected TV service in three months. The platform includes a branded HbbTV application, Red Button launcher, linear broadcast advertising, a centralized content management system, and audience measurement. Milano Pavia TV now has a new distribution channel, a new ad revenue stream, and reliable audience data advertisers ask for.

“Sofia Digital provided exactly the HbbTV expertise and OTT technology we needed to make that vision a reality in a very short time,” says Giovanni Mario Arrigone, CEO of Media Team Communication Srl.

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Stage24 Smart TV app

Stage24 Smart TV application Stage24 is a digital platform by the Finnish National Opera and Ballet (FNOB). It offers live

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