With 20+ Years of Experience

Powering Smart Screens

Sofia Digital brings new value-adding services and applications to different terminals. Our unique competence is in hybrid TV and open standard interactive platforms: HbbTV, DVB broadcasting and Smart TV apps, as well as content automation tools. The company’s focus areas are OTT platforms, targeted advertising solutions and testing services. We enable you to distribute your content where it is wanted, in broadcast or broadband, seamlessly.

Sofia Digital’s OTT platform is based on best practice solutions from multiple deliveries around the world. Our modular approach offers a variety of components and easy backend integrations to all the most common systems.

Targeted Advertising (TA), also known as Addressable Advertising or Dynamic Ad Insertion, is reality right now. Our solution enables broadcasters maintain their market share despite heavy competition from internet click-based marketing.

Sofia Digital offers the easiest way to make sure your brand is present on smart TVs. We specialize in crafting tailored applications that bring your content and services easily accessible with just a push of a button.

With Sofia Digital you get access to 20+ years of testing experience and a TV Lab featuring over 200 real Smart TV devices for manual, automated and remote testing. Regardless of the size of your testing project, we can help you.

With Sofia, conversion from traditional broadcast to hybrid with interactive services to any device is a well-defined process. Our robust back-end and client solutions make the transition to DVB-I straightforward and reliable.

Sofia Digital’s streaming solution includes a full bouquet of services from ingest to transcoding and delivery to VOD portal deployments. We ensure your content is delivered to audiences smoothly and efficiently.

Sofia Digital’s HbbTV technology is powering interactivity in many countries throughout Europe and Asia. A variety of services created with Sofia Backstage® HbbTV Platform are used by millions of TV viewers.

Our skilled design team can create the perfect user experience that serves your brand and vision. We can also help and collaborate closely with your design team, from initial concept to final implementation.

Dive into our white paper on SmartTV & HbbTV testing: Who benefits, key tests, UI/UX checks, platform conformity, app & device performance, test labs & services, automation, inside Sofia Digital’s lab.

DVB is the international standard for digital broadcasting – now future-proof with DVB-I. In our free whitepaper you will learn the benefits in switching from a hardware-based head-end to a software solution.

Sofia Digital is attending Broadcast Asia at the Singapore Expo, 29-31 May 2024. Meet us there!

Tier 1 broadcasters and operators often have an existing backend environment complete with encoding, transcoding, DRM, CDN and content management systems. These companies design and develop the OTT experience in-house with dedicated teams. This generates a demand for an approach where the client-side application, multichannel UI and UX are created and integrated into the existing and widely deployed customer environment. 

Check out our Digital TV Business Events page to see the most interesting events to attend

We are currently looking for experienced developers to work on new projects, develop our products, participate in platform development and architecture design.

DVB is the international open standard for digital broadcasting with over 1 billion compatible receivers deployed. In our free whitepaper you will learn the benefits in switching from a hardware-based head-end to a software solution.


Having your applications or products tested by Sofia Digital opens doors to all TV markets. We help you ensure your product complies with all the necessary standards.

Our comprehensive receiver zoo, in-house testing tools and signal generators, as well as our over 10 years of experience in DVB and hybrid testing gives us a unique position to deliver perfect R&D and QA support for your DVB and TV products.


When compared to computers and even mobile phones, designing the user experience and user interfaces for TV is still a relatively new area. It is also a fundamentally different platform, and the way we consume our content is different. User interaction is mostly done with the remote control, a relatively clumsy way of navigating compared to mouse and keyboard or touch interfaces.

The Architects of Change

Sofia Digital has been a reliable partner for the creation of new TV services since the digitalization of television started. We help networks to bring their content to new platforms that enrich the viewer experience, generating new business.

Latest articles

Case examples


Stage24 is a digital platform by the Finnish National Opera and Ballet (FNOB). It offers live streams, recorded performances, trailers, articles and audio content related to the repertoire.

Sofia Digital DVB-I demonstrator application on Android television and phones for Media Broadcast


Media Broadcast and Sofia Digital have created a DVB-I demonstrator application. The application is designed to showcase a modern DVB-I client running in Android mobile and Android TV devices.


Since 2019 in addition to HbbTV services Sofia Digital has also worked together with the Malaysian company Quickmedia to develop and deliver the RTM “rtmklik”, formerly myklik, OTT website and mobile applications. The RTM rtmklik service has free access with an optional user login.

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