Poste Italiane trials MHP services with Sofia Digital

Poste
Italiane trials MHP services with Sofia DigitalSofia
Digital and Telespazio enable secure smart card-based services for DTT
distribution

Press release
Helsinki, Finland – September 8th, 2006

Poste
Italiane has concluded a successful trial of smart card-based services on
digital terrestrial television. Sofia Digital supplied Sofia Backstage® Browser Platform as the MHP application
technology used by the consortium consisting of Poste Italiane, Telespazio and
RAI.  Smart card plug-in for the Browser
Platform was used to enable authentication of the users with their personal
PostePay cards.

The trial services included Certitel and
Bollettino. Certitel is a service where users can request official government
certificates. Bollettino can be used to pay utility bills. The PostePay card
was used for both services to authenticate the user and encrypt the return
channel connection so that security and privacy requirements were met.

In the
consortium, Sofia
was the technology provider, Telespazio the project manager, and the Poste
services were verified by RAI and broadcast on RAI Utile channel.

“Telespazio’s MHP laboratory and DTT
experts were utilized to great effect in this project. We see that these kind
of interactive services are an important factor for the success of DTT in
Italy”
, comments
Mr. Italo Andriani, Program Manager
of DTT Project of Telespazio. “Sofia
Digital proved to be an excellent partner in this project thanks to their
robust technology platform and MHP expertise.”

“Poste services created here are an
excellent example of what Sofia’s
technology and MHP can provide in the area of complex interactive services. We
are proud that the trial was a great success.
” comments Mr. Hannu Anttila, Vice
President, Business Development of Sofia Digital.

Sofia
Backstage® Browser Platform is an interactive
service platform for MHP, OCAP and Mobile TV networks. It powers a range of
different value adding interactive services, including digital teletext,
enhanced TV, operator portals and service catalogs.

Sofia
Backstage® Browser Platform and the Poste smart card
services can be seen at the IBC exhibition in Amsterdam, 8-12 September, on Sofia Digital
stand 2.101.

More information:

Mr. Hannu Anttila
Vice President, Business
Development
email: hannu.anttila@sofiadigital.com

phone: +358 50 385 5515

About Telespazio:

Telespazio, a joint venture between Finmeccanica
(67%) and Alcatel (33%), is a world leader in satellite services: from
management of satellites to Earth observation services, from satellite navigation
to broadband multimedia telecommunications. Telespazio plays a leading role in
the reference markets harnessing technological experience acquired over the
years and through its participation in major European space programs such as: GALILEO,
EGNOS, GMES and COSMO-SkyMed.

About
Sofia Digital:

Sofia Digital Ltd. is
an internationally recognized provider of interactive TV solutions, bringing
new services to different TV terminals utilizing new digital technologies.
Sofia Digital focuses on open standard interactive platforms, such as MHP,
OCAP, DVB-H and IPTV as well as interactive SMS TV services.

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