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  • Traffic awarded as the best eLearning application in Finland

    Traffic has been chosen to represent Finland in World Summit Award in
    the category of eLearning. WSA will award the best information society
    applications in November 2005. 164 countries will nominate their
    candidates to the competition.

    Traffic is a cross-media application which integrates Internet,
    mobile phones, analog TV as well as interactive digital TV. Traffic is
    produced by Outer Rim in collaboration with YLE. Outer Rim is a part of
    Sofia Digital.

    Olli Tola, Head of Programmes at YLE is pleased with the
    recognition Traffic received. "YLE's mission is to provide versatile
    high-quality programming. It is gratifying to get feedback like this
    for a new service such as Traffic and to see that its added value to
    traditional TV programming has been recognized", Mr. Tola says.

    Kimmo Pennanen, Vice President of Sales at Outer Rim, values the
    collaboration with YLE. "It is an example of broad-minded view of
    interactivity to launch a service such as Traffic on a public
    television channel. WSA's choice is an honor to us and an indication
    that societal themes can be approached using new technological means as
    well", Mr. Pennanen elaborates.

    The jury of World Summit Award Finland announced the category
    winners in MINDTREK award gala in Tampere, Finland on November 11th.

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