Sofia Digital Exhibiting on the Mobile Zone at IBC 2008

Sofia Digital to demonstrate value adding solutions for mobile TV including playout management, interactivity platform and laboratory mini head-end for DVB-H.

Press Release
Amsterdam, The Netherlands
Free for Release September 11, 2008

Amsterdam, September 11, 2008. Sofia Digital will be exhibiting at the exclusive Mobile Zone during the IBC 2008. In its seventh year participating the IBC, Sofia Digital is again presenting pioneering solutions for the mobile and interactive TV industry. These solutions form the Sofia Backstage® platform used successfully by leading operators including Digita, Abertis Telecom and Singapore Digital.

“Sofia Digital is proud to join the Mobile Zone and showcase our proven solutions”, said Ari Pöyhtäri, CEO of Sofia Digital. “In order to break into mass deployments mobile TV market needs solutions that help formulate a positive business model. Sofia Digital have developed and deployed solutions that generate more revenue for operators while being cost-efficient”.

Sofia Digital’s product demonstrations at the IBC 2008 include:

  • Sofia Backstage® Starter Kit for DVB-H: a mini head-end designed for laboratory and trial use. During the IBC 2008 the Starter Kit demo transmission is broadcasted on frequency 514 MHz and it includes TV and radio channels as well as interactive service examples such as Mobile Teletext, service portal, voting and chat. Starter Kit has recently participated in OMA’s Test Fest in Finland and it is capable of generating a dynamic OMA Bcast compatible DVB-H transmission.
  • Sofia Backstage® Playout Manager: a powerful and cost-efficient TV automation tool for managing broadcast content and on-screen interactions. Example use cases include info channels, interactive radio, SMS chat show, and dedicated mobile TV channel. Playout Manager output is simulcast in DVB-H and DVB-T.
  • Sofia Backstage® Service Manager: a proven production grade solution for managing ESG and EPG information and interactive services in DVB-H networks. Service Manager is designed to enable new value-adding services and revenue streams on mobile TV.
  • MHP demonstrations: Sofia will have selected MHP demonstrations available by request in the back room, including HD-enabled interactive services, MHP mini head-end and benchmarking solution.

In addition to compelling product demonstrations, Sofia Digital’s experts will be available on stand M192 on the Mobile Zone for discussing how to make mobile TV deployments a success.

More information:
Sofia Digital
Mr. Hannu Anttila
Vice President, Sales & Marketing
mobile: +358 50 385 5515

About Sofia Digital:

Sofia Digital is an internationally recognized provider of interactive TV solutions, bringing new value-adding solutions and services to different TV terminals utilizing new digital technologies. Sofia Digital focuses on open standard interactive platforms, such as MHP, OCAP, DVB-H and IPTV as well as interactive SMS TV services. Since foundation in 2000, Sofia Digital has served operator, broadcaster and device manufacturer customers in over 25 countries. For further information please visit

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