Sofia Digital and Digita co-operate on developing DVB-H services

Sofia Digital and Digita have signed a
framework agreement stating that companies will co-operate on developing new
interactive DVB-H services for the markets in Finland. At the same time Digita has
launched commercially new interactive services. Solution provided by Sofia
Digital brings new Digita info channel and several interactive Radio on Mobile
TV services available for consumers.

Framework agreement signed at the end of
May secure the good continuing relationship between the companies for next 3
years for developing and supporting the current DVB-H services. “Interactive
services will have a far more important role in mobile TV than in digital TV.
The Sofia Digital platform was currently the most complete solution for
enabling our customers’ plans for interactive mobile TV”, comments Tarja Rautio,
Mobile TV service development manager from Digita. Digita
has shown how to use the potential of the DVB-H for interactivity and
interactive channel content, not only playing video. “For Sofia Digital it is
important to have a domestic partner you can develop new interesting services
together”, states Ari Pöyhtäri, CEO of Sofia Digital.

Sofia Backstage® is integrated
to Digita head-end running Nokia Mobile Broadcast Solution and is used for generating
the TV channel content and interactivity broadcasted to mobile TV users.
Previously deployed Sofia Backstage® EPG Manager provides program data
information also for the channels broadcasting the radio channel content.

The new channels and interactive services
are available in Digita operated DVB-H network in Helsinki, Tampere, Oulu and Turku regions. The network covers
approximately 40 % of Finns. To be able to view mobile TV the mobile handset needs
to have a DVB-H compatible receiver.

More information:

Sofia Digital
Mr. Ari Pöyhtäri

CEO

email: ari.poyhtari@sofiadigital. com
mobile: +358 50 385 5533

Digita Oy
Mr. Timo
Kiiskinen

Vice President
email: timo.kiiskinen@digita.fi
mobile: +358
40 568 2646

About Sofia Digital
Sofia Digital is an internationally recognized provider of interactive TV
solutions, bringing new value-adding solutions and services to different TV
terminals utilizing new digital technologies. Sofia Digital focuses on open standard
interactive platforms, such as MHP, OCAP, DVB-H and IPTV as well as interactive
SMS TV services. Since foundation in 2000, Sofia Digital has served operator,
broadcaster and device manufacturer customers in over 25 countries.

About Digita Oy
Digita Oy is the leading Finnish distributor of radio and television services,
and an important developer of data communication networks and network
infrastructure. Digita’s nationwide organisation ensures the high quality of
services 24 hours a day. Digita’s customers include television and radio
broadcasting companies, as well as mobile and broadband operators.

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