Sofia Digital Adapts Online White Pages Directory To TV

NumeroNetti directory service launched


Press release
Helsinki, Finland – August 29th, 2006

Finnet-Media’s NumeroNetti online white pages phone directory launches on Suomen 3KTV’s cable TV and broadband TV networks as part of the recently launched active-TV concept. Sofia Digital implemented the service using Sofia Backstage® as the multi-channel technology solution. NumeroNetti service allows TV viewers to search nationwide phone numbers and owners of the phone numbers using their remote controller. The service also allows the viewers to send SMS messages to mobile phone numbers.

NumeroNetti is an online white pages phone directory ( in Finland. The service offers both business and private phone numbers from every teleoperator in Finland. In addition to the Web and mobile, NumeroNetti service can now be used in cable and broadband TV networks as well.

“NumeroNetti is a dynamic and versatile online white pages phone directory available in the Internet and mobile phones. With Sofia Digital we can offer our services to the TV screen as well. The use of the service is very easy and paying is integrated with cable or broadband TV invoicing along with other TV services” comments Mr. Arto Isokoski, Business Manager at Finnet-Media.

Sofia Digital made the service integration to the content provider and network operator back-end systems. Customer identification required for billing is done with Conax smartcard on both broadband-enabled MHP cable boxes and Kreatel IPTV boxes. NumeroNetti is the first interactive service in Finland to use the conditional access card for other than traditional pay-TV services.

“NumeroNetti on TV is a good example of a successful multi-channel consumer service. Sofia Backstage® makes possible to create and manage the value-added services such as NumeroNetti and offer Internet content simultaneously on cable TV network as well as IPTV network” tells Mr. Mika Kanerva, CTO of Sofia Digital.

Sofia Backstage® integrates cost-efficiently existing internet services to TV delivery. Production use can be started even with smaller audiences because there are no running costs when operating the TV output of the service”, Mr. Mikko Saarentaus, Content Director of Suomen 3KTV adds.




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