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  • MultiChoice launches SMS TV game channel in South Africa with Sofia Digital

    Press release
    Johannesburg, South
    Africa
    Helsinki, Finland
    September 5th,
    2006 

    MultiChoice Africa, the leading satellite TV operator in
    southern Africa, has launched the first
    interactive SMS TV games channel in  Africa
    on their Direct-To-Home  satellite
    service bouquet, DStv. The new satellite channel broadcasts  multiplayer games, which are played using premium
    rated SMS messages. The new channel uses the Sofia Backstage® Game Channel
    solution by Sofia Digital. 

    "MultiChoice already runs several different
    interactive services.
    " tells Mr. Richard Fyffe,
    General Manager of New Media at MultiChoice Africa. "This is, however, the first time we have launched a channel where the
    content is based solely on viewer interactivity. We are very excited to
    introduce our customers Sofia Digital's 
    SMS TV services. The initial response from the audience has been very enormous.
    "

    "MultiChoice Africa is known to be an
    innovative TV service provider.  We are
    very happy to work with MultiChoice Africa in bringing SMS TV games to African
    markets
    " comments Mr. Olli
    Väätäinen
    , CEO of Sofia Digital.

    About
    MultiChoice Africa:

    MultiChoice
    Africa (MCA) is a multi-channel pay television platform with channels from
    Africa, Europe, Asia and USA.
    It provides premium television entertainment to over 1.4 million digital
    subscribers  in 49 countries on the
    African continent
    and adjacent Indian Ocean islands through its
    DStv Bouquet. MCA is one of the outstanding
    examples of a pioneering African company, owned by the MIH Group, an
    international player providing entertainment, technology and e-commerce
    services. For more visit: www.multichoice.co.za

    Sofia
    Digital is an internationally recognized provider of interactive TV solutions,
    bringing new services to different TV terminals utilizing new digital
    technologies. Sofia Digital focuses on open standard interactive platforms,
    such as MHP, OCAP, DVB-H and IPTV as well as interactive SMS TV services.

    Sofia
    Backstage® Game Channel is a turn-key solution for managing and broadcasting
    interactive SMS TV games and applications. It has all the tools and utilities
    for SMS TV games, complete with the game titles of customer's choice.

    More information:

    MultiChoice
    Mr. Richard
    Fyffe
    ,
    General
    Manager, iTV
    email: Richard . Fyffe @ multichoice . co . za
    phone:

    Sofia Digital
    Mr. Vesa Jaakkola
    Vice President, Sales and Marketing
    email: Vesa . Jaakkola @ sofiadigital . com
    phone: +358 50 385 5504