MultiChoice launches SMS TV game channel in South Africa with Sofia Digital

Press release
Johannesburg, South
Africa
Helsinki, Finland
September 5th,
2006 

MultiChoice Africa, the leading satellite TV operator in
southern Africa, has launched the first
interactive SMS TV games channel in  Africa
on their Direct-To-Home  satellite
service bouquet, DStv. The new satellite channel broadcasts  multiplayer games, which are played using premium
rated SMS messages. The new channel uses the Sofia Backstage® Game Channel
solution by Sofia Digital. 

"MultiChoice already runs several different
interactive services.
" tells Mr. Richard Fyffe,
General Manager of New Media at MultiChoice Africa. "This is, however, the first time we have launched a channel where the
content is based solely on viewer interactivity. We are very excited to
introduce our customers Sofia Digital's 
SMS TV services. The initial response from the audience has been very enormous.
"

"MultiChoice Africa is known to be an
innovative TV service provider.  We are
very happy to work with MultiChoice Africa in bringing SMS TV games to African
markets
" comments Mr. Olli
Väätäinen
, CEO of Sofia Digital.

About
MultiChoice Africa:

MultiChoice
Africa (MCA) is a multi-channel pay television platform with channels from
Africa, Europe, Asia and USA.
It provides premium television entertainment to over 1.4 million digital
subscribers  in 49 countries on the
African continent
and adjacent Indian Ocean islands through its
DStv Bouquet. MCA is one of the outstanding
examples of a pioneering African company, owned by the MIH Group, an
international player providing entertainment, technology and e-commerce
services. For more visit: www.multichoice.co.za

Sofia
Digital is an internationally recognized provider of interactive TV solutions,
bringing new services to different TV terminals utilizing new digital
technologies. Sofia Digital focuses on open standard interactive platforms,
such as MHP, OCAP, DVB-H and IPTV as well as interactive SMS TV services.

Sofia
Backstage® Game Channel is a turn-key solution for managing and broadcasting
interactive SMS TV games and applications. It has all the tools and utilities
for SMS TV games, complete with the game titles of customer's choice.

More information:

MultiChoice
Mr. Richard
Fyffe
,
General
Manager, iTV
email: Richard . Fyffe @ multichoice . co . za
phone:

Sofia Digital
Mr. Vesa Jaakkola
Vice President, Sales and Marketing
email: Vesa . Jaakkola @ sofiadigital . com
phone: +358 50 385 5504

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