Programme-specific HbbTV applications

Enhance your TV show with real-time content on the TV screen

While many people are moving to watch TV content online, the HbbTV technology has proven to offer something unique for the live broadcasted TV. With HbbTV it is possible to enrich TV programming and engage the regular TV audiences with innovative new programme related interactive services.

Programme related interactive services include the user interface and technical modules for the TV show elements of judges’, contestants’ and hosts’ presentations, voting, lucky-draw, results, social media integration, past episodes and highlights/video clips. The concept is integrated into the Sofia Digital launcher application to manage the event-based notifications.

The concept won the Runner Up Price at HbbTV Symposium in Berlin 2018 in the category “Best use of HbbTV for Broadcast enhancement.”