Elisa and Sofia Digital to cooperate on Finnish Mobile TV Pilot

Press release
Helsinki, Finland
September 6th, 2006

Sofia Digital delivers Sofia Backstage® Channel Manager to Elisa Corporation, the leading Finnish
telecom operator, to host interactive services on Mobile TV.

Sofia’s Backstage solution
will be the platform for managing Elisa’s interactive pilot services in the Finnish
Mobile TV network, which is sponsored by Forum Virium Helsinki. The services
will use the Nokia N92 DVB-H device, which offers broad possibilities to
integrate interactive services with traditional or made-for-mobile TV content.

Together with Sofia,
Elisa is now developing a second iteration of the interactive SnadiTV mobile TV
service concept. The service will consist of user generated content and
regional information, for example local news feeds by content partners and
videos created by users.

Sofia Backstage® Channel Manager can easily
schedule various kinds of mobile TV content and enable interactive applications
like chat, voting, quiz shows and games.  On-demand video streams and 3rd party applications can also be easily managed with the system.

“SnadiTV is a new type of community centric service that
brings together mobile lifestyle and TV. Sofia Backstage® is a
solution that enables us to take this concept to the next level”, says Mr. Jonas Kronlund, technology manager at Elisa

Mobile TV and DVB-H have gained a lot of interest
around the world. “Our new products will
enable operators and content providers easily to create content to this new
medium. We look forward to working with Elisa and several content partners to
make interesting Mobile TV services for
” comments Mr. Olli
, CEO of Sofia Digital.

Finnish Mobile TV, is a Forum
Virium Helsinki project that supports service developers by providing them with
DVB-H network capacity and an active developer community. The goal is to
promote the creation of innovative and interactive services for mobile TV in
cooperation with Finnish and international developers.

Sofia Digital Ltd. is an internationally
recognized provider of interactive TV solutions, bringing new services to
different TV terminals utilizing new digital technologies. Sofia Digital
focuses on open standard interactive platforms, such as MHP, OCAP, DVB-H and
IPTV as well as interactive SMS TV services.

More information:

Jonas Kronlund
Technology Manager,
email: jonas.kronlund@elisa.fi
phone: +358 50 598 2789

Digital Ltd.

Mr. Mika Kanerva
email: mika.kanerva@sofiadigital.com
phone: +358 50 385 5538

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