Cubiware’s new Development Partner Program enabled Sofia Digital to integrate DNA Welho MatkaTV into CubiTV-equipped STBs

Cubiware Development Partner Program Connects Developers and Operators to Speed Pay-TV Innovation

Tampere, Finland, September 10, 2013 — Cubiware Sp. z o. o. today announced the public launch of the Cubiware Development Partner Program. Among the first development companies to be certified in the program is TV-applications experts Sofia Digital based in Finland. Cubiware Partner Program trains and certifies software development companies to add enhanced capabilities to pay-TV systems running CubiTV middleware. The program enables pay-TV operators to rapidly extend the features and offerings of their systems by engaging the services of independent development houses that have been certified by Cubiware as experts in the CubiSDK software development kit.

Companies have been contracted by DNA—a leading multi-play operator from Finland with approximately three million subscribers in cable, antenna and mobile —to integrate and deploy the Finnish multiscreen catch-up TV service DNA Welho MatkaTV (translated as “Travel TV” in English) into three different models of the CubiTV-equipped multi-tuner STBs that DNA uses for its cable and DTT pay-TV operations.

The fact that Cubiware was able to connect us with developers that they have directly trained and certified made it much easier to find someone who would be able to quickly and efficiently understand what we wanted and how best to make it work with our CubiTV platform,” says Mikko Saarentaus, director of television business at DNA. “And of course it gave us extra confidence that Sofia Digital was the right developer for the job, which has since been proven by the excellent work that they’ve done in implementing our vision for the MatkaTV integration.

The CEO of Sofia Digital, Mr. Ari Pöyhtäri comments: “The Cubiware CubiSDK enabled us to do the development for local TV-operator. CubiTV platform helped us greatly in building the DNA Welho MatkaTV application according to the local needs of DNA to expand the OTT-service offerings utilizing existing receiver base in Finnish receiver retail markets.
We’re very pleased to offer a formal process by which third-party developers can learn the full range of capabilities that can be enabled using CubiSDK with CubiTV,” says Maciej Grzonkowski, CTO of Cubiware. “The knowledge and recognition that these developers gain will be a huge advantage as they position themselves to seek contracts from the ever-expanding array of CubiTV operators around the world. And the skills that the developers learn will enable the operators that hire them to offer innovative pay-TV features that will help keep the subscriber base of CubiTV systems growing and engaged.

For further information about Cubiware Development Partner Program, including a list of current members, please meet Cubiware during IBC show (booth #4.C60) or visit us online at

About Sofia Digital

Sofia Digital is an internationally recognized provider of interactive video and TV solutions, bringing new value-adding services to different TV terminals utilizing new digital technologies. Sofia Digital focuses on open standard interactive platforms, such as IPTV and HbbTV as well as digital signage. Since its foundation in 2000, Sofia Digital has served for example operator, broadcaster and device manufacturer customers in over 25 countries. Please visit our web site for more:

About Cubiware

Cubiware is an innovative provider of software for Digital TV devices and systems. Our CubiTV solution is flexible middleware that enables cable, satellite, terrestrial TV operators, and telcos to introduce advanced TV services to network subscribers. CubiTV provides a stunning user experience and delivers a wide range of interactive services. Support for a variety of Internet standards and high customizability enables rapid and cost-effective deployment. Our CubiSDK software development kit (SDK) enables the building of customized software for video-enabled devices such as IPTV set-top boxes (STBs), DVB Zappers, and DVRs. CubiSDK includes many pre-built plug-ins and libraries, which may be used to add value to existing Cubiware IPTV or DVB/IP deployments as well as to accelerate development of new DTV products.

Cubiware is a privately held company with headquarters in Warsaw, Poland. In cooperation with its partner network around the globe, Cubiware supplies to pay TV operators in Europe, the Americas, Asia, and Africa. For additional information please visit or email

Original press release:

More posts

Scroll to Top