Sofia Digital announces new products for IPTV, mobile TV and broadcast TV at IBC2006

Press release
Helsinki, Finland

August 20^th,
2006

Sofia
Digital announced today three new products for interactive television. The
launch of Sofia Backstage® Starter Kit for Mobile TV, Sofia Backstage® IPTV Game
Channel and Sofia Backstage® Channel Manager takes place at IBC2006 exhibition
in Amsterdam September 8^th to 12^th.

Sofia
Backstage® Starter Kit for Mobile TV is a turn-key solution for launching and
managing mobile TV channel content and services. It can be used for DVB-H
networks as well as 3G networks.

Sofia
Backstage® IPTV Game Channel is a turn-key solution for launching and managing
interactive multiplayer games on IPTV channels, where the viewers can
participate in the games using their IPTV set-top box remote controllers.

Sofia
Backstage® Channel Manager is an affordable solution for managing, scheduling
and running any TV channel’s digital content. The solution can be used for
broadcast TV, mobile TV, IPTV and infochannels alike. Suomen 3KTV, the largest
cable TV operator in Finland, uses Sofia Backstage® Channel Manager in running
their 24/7 entertainment channel. “Sofia
Digital’s solution is the easiest-to-use and the most reliable product for
running digital TV content we found when we were building our channel“,
comments Mr. Mika Ventovuori from Suomen 3KTV.

“New
platforms and cross-media possibilities for interactive TV services have been,
and will continue to be, Sofia Digital’s main focus. By developing further our
existing products and launching new products that make several simultaneous
delivery channels possible, we are able to serve our customers better”, Mr.
Olli Väätäinen, CEO of Sofia Digital, explains the company’s position.

IBC, the
world’s largest broadcasting exhibition will take place at the Amsterdam RAI
center during September 8^th to 12^th. Sofia Digital
displays it new products, as well as Sofia Backstage® MHP products,
multi-channel digitext and customer cases from around the world at stand 2.101 in the exhibition
hall 2.

Sofia
Digital is an internationally recognized provider of interactive TV solutions,
bringing new services to different TV terminals utilizing new digital
technologies. Sofia Digital focuses on open standard interactive platforms,
such as MHP, OCAP, DVB-H and IPTV as well as interactive SMS TV services.

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