Sofia Digital helps Mediatotal lead the way in Norwegian interactive digital TV

Helsinki, Finland / Bergen, Norway, September 9, 2005

Sofia Digital Ltd. and Mediatotal AS have entered into a cooperation targeting the Norwegian digital terrestrial TV market. Mediatotal is a leader in interactive TV in Norway by operating the teletext services of major TV channels. By cooperating with Sofia Digital Mediatotal is getting ready to launching interactive services in Norwegian DTT based on MHP, the standard for interactivity chosen in Norway.

The cooperation between Sofia Digital and Mediatotal includes the delivery of Sofia Backstage® Starter Kit for MHP for Mediatotal’s development use. Initially, Mediatotal are aiming to develop a digital teletext service and a classified ads service.
Sofia Backstage® Starter Kit for MHP includes all necessary software and hardware for realizing a complete digital TV playout environment with full capabilities for broadcast- and return channel-based MHP services. Among the key features important for Mediatotal are the MHP authoring system which enables the creation, management and operation of fully dynamic MHP services based on content template architecture. The ability to easily test and demonstrate the services with real MHP set-top boxes and playout is also essential.

Ms. Camilla Andersson, CEO of Mediatotal, said: “The cooperation with Sofia Digital allows Mediatotal to establish a leading position in interactive services for Norwegian digital terrestrial TV. Our track record in teletext services for NRK, TV Norge and TV3 is such that we want to be ready for the future when digital terrestrial in Norway will take off next year. Sofia Digital is the perfect partner for us in helping us ramp up our MHP capabilities.”

The Norwegian DTT launch is very important for the whole Nordic interactive television market. In Mediatotal we have found a great partner with whom we can develop interactive services for the Norwegian TV audience.”, stated Mr. Olli Väätäinen, CEO of Sofia Digital.

The Sofia Backstage® Starter Kit for MHP is show-cased at the IBC 2005 convention in Amsterdam, September 9-13, at Sofia Digital’s booth 2.101.

About Mediatotal AS
Mediatotal’s business areas are commercial teletext, internet and sms/telephone services. We are a strong commercial partner with years of sales experience. We also are a developer of mobile, web and teletext applications.

We established commercial teletext on NRK (Norwegian Broadcasting Corporation) January 2000 and on TVNorge January 2002.

We are a commercial partner for:
• NRK (a public, non- commercial state channel with a commercial teletext )
• TVNorge (commercial TV channel and teletext)
• (mobile web portal)
• (website targeting youth interested in hip-hop, R&B and street fashion)
• (website supporting their radio channel)

About Sofia Digital
Sofia Digital develops and sells products and services that create, manage, and deliver interactive media services available to consumers on TV, Mobile Devices and Internet. Our customers are broadcasters, content providers, operators, and manufacturers.
Sofia Digital is a unique player in the TV Industry that offers a safe migration path from analog to digital television in terms of interactivity, content, and business. Sofia Digital’s customers include Antenna Hungaria, Czech Telecom, Helsinki Television, Mediaset, MTV3, Channel four Finland (Nelonen), Nokia, Nordea Bank, ST Microelectronics, SUN Microsystems and Finnish Broadcasting Company (YLE).

Sofia Digital Ltd
Itämerenkatu 5
00180 Helsinki, Finland

Hannu Anttila
Vice President, Business Development

Tel: +358 50 385 5515
Fax: +358 10 850 5551

Mediatotal AS
Bredalsmarken 15-17
5836 Bergen

Camilla Andersson

Tel: +47 5 5304560
Fax: +47 5 5304551

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