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  • Program Guide and Teletext Enabled in Finnish Mobile TV – Sofia Digital delivers value-added service

    Helsinki, September 6, 2007 – First value-added Mobile TV services are introduced in Finland on Digita operated DVB-H network. Sofia
    Digital has made a deal for delivering Digita solutions for Teletext services
    and a program guide information management system. The Mobile Teletext service will
    include the same Teletext services of Finnish broadcasters already available on
    other TV networks. The program guide information management system includes
    program information on all channels broadcasted in the Digita DVB-H network.

    Both services are already known and well-received among TV viewers. “The
    Teletext is a widely used service among the Finnish TV audience. Mobile TV
    should provide TV viewers the same TV experience as TV at home. Sofia’s solution was the
    first technically feasible solution for providing Teletext service in DVB-H
    networks” commented Mrs. Tarja Rautio,
    Service Manager, Mobile TV from Digita.

    Sofia Backstage® Manager server system is integrated to Digita
    head-end and is used for both services. Teletext service also includes Sofia
    Stage® Mobile Teletext Java-based client software. Teletext is
    delivered in mobile TV broadcast stream using filecast and it can be used with
    mobile devices supporting DVB-H.

    For the program information delivery Sofia Digital provided Sofia
    Backstage® EPG Manager server with which the program information is
    collected and transcoded for the mobile TV. “TV viewers have been using these
    services on other platforms for a long time and they expect the services on new
    platforms as well. Mobile TV offers a good environment for various interactive
    services because the cellular networks offer a natural return-channel for using
    the services” explained Mr. Ari Pöyhtäri,
    Vice President, Interactive TV from Sofia Digital.

    “Our expectations in rolling out the services are to help TV channels to
    offer a refined and full viewer experience also to their mobile TV audience” Mrs.
    Rautio continued.

    The services will be available in Digita operated DVB-H network in Helsinki, Oulu and Turku regions. The network covers
    approximately 25% of Finns. To be able to view mobile TV the mobile handset
    needs to have a DVB-H compatible receiver.

    Mobile Teletext and other Sofia Digital Mobile TV solutions are demonstrated
    at the IBC Exhibition in Amsterdam
    on September 7-11 on the Sofia Digital stand 2.101.

    More Information:

    Sofia Digital

    Mr. Ari Pöyhtäri

    Vice President, Interactive TV
    email: ari.poyhtari@sofiadigital.com

    mobile: +358 50 385 5533

    Mrs. Tarja Rautio
    Service Manager, Mobile TV
    email: tarja.rautio@digita.fi
    mobile: +358 40 740 2734 

    About Sofia Digital

    Sofia Digital is an internationally recognized provider of interactive
    TV solutions, bringing new value-adding solutions and services to
    different TV terminals utilizing new digital technologies. Sofia
    Digital focuses on open standard interactive platforms, such as MHP,
    OCAP, DVB-H and IPTV as well as interactive SMS TV services. Since
    foundation in 2000, Sofia Digital has served operator, broadcaster and
    device manufacturer customers in over 25 countries. For further
    information please visit www.sofiadigital.com or visit us at 2.101 at
    this year’s IBC.

    About Digita Oy

    Digita Oy is the leading Finnish distributor of radio and
    television services, and an important developer of data communication
    networks and network infrastructure. Digita’s nationwide organisation
    ensures the high quality of services 24 hours a day. Digita’s customers
    include television and radio broadcasting companies, as well as mobile
    and broadband operators.

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