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  • First interactive mobile TV channels introduced in Finland

    New Sofia Digital solution in Digita
    DVB-H network

    The first DVB-H specific interactive TV channels have been introduced in
    Finland
    as part of the current DVB-H pilot on Digita
    operated DVB-H network. Sofia Digital has delivered to Digita interactive Radio
    on Mobile TV solution based on Sofia Backstage® including content and
    interactivity management solution.

    Radio on Mobile TV offers mobile TV viewers a new way to enjoy radio
    services by presenting a customized video feed for the radio channel on mobile
    TV. The customized video feed contains information about the current song being
    played, additional information about the radio program and interactive services
    linked to the current program. With this solution radio channel on mobile TV
    can contain also live video for example from the radio studio. Sofia Digital
    solution enables new revenue opportunities for radio channels including general
    and program specific interactive services, mobile TV specific content and visual
    advertising.

    Sofia Backstage® is integrated to Digita head-end and is used for
    generating the video feed content and interactivity broadcast to mobile TV
    users. Previously deployed Sofia Backstage® EPG Manager provides program data
    information also for the radio channels.

    The new channels will be available during the
    pilot in Digita operated DVB-H network in Helsinki, Tampere, Oulu and Turku regions. The network covers
    approximately 32% of Finns. To be able to view mobile TV the mobile handset
    needs to have a DVB-H compatible receiver.

    Radio on Mobile TV and other Sofia Digital Mobile TV solutions are
    demonstrated at the Mobile World Congress event in Barcelona on February 11-14 on the Sofia
    Digital stand 1F01 at exhibition hall 1.

    More information

    Sofia Digital
    Mr. Jari Parkkisenniemi
    VP, Mobile
    TV
    email: jari.parkkisenniemi@sofiadigital.com
    mobile: +358 50 35 55 087

    Digita
    Mrs. Tarja Rautio
    Service Manager, Mobile TV
    email: tarja.rautio@digita.fi