First interactive mobile TV channels introduced in Finland

New Sofia Digital solution in Digita
DVB-H network

The first DVB-H specific interactive TV channels have been introduced in
Finland
as part of the current DVB-H pilot on Digita
operated DVB-H network. Sofia Digital has delivered to Digita interactive Radio
on Mobile TV solution based on Sofia Backstage® including content and
interactivity management solution.

Radio on Mobile TV offers mobile TV viewers a new way to enjoy radio
services by presenting a customized video feed for the radio channel on mobile
TV. The customized video feed contains information about the current song being
played, additional information about the radio program and interactive services
linked to the current program. With this solution radio channel on mobile TV
can contain also live video for example from the radio studio. Sofia Digital
solution enables new revenue opportunities for radio channels including general
and program specific interactive services, mobile TV specific content and visual
advertising.

Sofia Backstage® is integrated to Digita head-end and is used for
generating the video feed content and interactivity broadcast to mobile TV
users. Previously deployed Sofia Backstage® EPG Manager provides program data
information also for the radio channels.

The new channels will be available during the
pilot in Digita operated DVB-H network in Helsinki, Tampere, Oulu and Turku regions. The network covers
approximately 32% of Finns. To be able to view mobile TV the mobile handset
needs to have a DVB-H compatible receiver.

Radio on Mobile TV and other Sofia Digital Mobile TV solutions are
demonstrated at the Mobile World Congress event in Barcelona on February 11-14 on the Sofia
Digital stand 1F01 at exhibition hall 1.

More information

Sofia Digital
Mr. Jari Parkkisenniemi
VP, Mobile
TV
email: jari.parkkisenniemi@sofiadigital.com
mobile: +358 50 35 55 087

Digita
Mrs. Tarja Rautio
Service Manager, Mobile TV
email: tarja.rautio@digita.fi

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