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  • Antenna Hungaria expands MHP field trial with Sofia Digital

    Antenna Hungaria, the Hungarian TV and radio network operator, expands
    its interactive TV services trial in Budapest, Hungary. The iTV
    (interactive television) services are built on the MHP, the Multimedia
    Home Platform. Sofia Digital has delivered a complete service
    management and application launcher solution, Sofia Backstage® Manager,
    for controlling and managing the lifecycle of various MHP applications.
    The iTV content can be decoded with DVB-T/MHP-capable set-top boxes or
    integrated digital TV sets (IDTV's).

    Cooperation between Antenna Hungaria and Sofia Digital has been
    active since 2001, and Antenna Hungaria already uses several products
    from Sofia Digital, Sofia Access® for EPG and Sofia Arena® for
    Superteletext Services.

    "For the time being, the MHP applications are broadcast via the
    digital terrestrial TV transmitters in two regions in Hungary. Our
    strategy is to extend the DVB-T coverage step-by-step to the the whole
    country" says Mr. Sandor Hegedus, deputy CEO of Antenna Hungaria. "The
    experiences of the present trial should provide us the necessary
    technical basis for the commercial launch of the enhanced and
    interactive digital television. We expect that the responsible
    authorities can settle the regulatory issues in a short time so that
    our customers can enjoy all services that the interactive TV can
    deliver, including e. g. EPG, superteletext, home shopping,
    tele-banking, tele-voting and even Internet access through the TV set.
    The launcher solution which we are introducing now with Sofia makes the
    navigation among the various iTV applications quite easy."

    "We see the expansion of the service level in this MHP trial very
    important. We are also looking forward to cooperate with Antenna
    Hungaria in developing new innovative interactive services in the area
    of e-Government, T-Commerce, Gaming and Betting", states Petri
    Martikainen, CEO of Sofia Digital.

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