Live at IBC2025, Stand 1.F70 (12–15 September, RAI Amsterdam)
Tampere & Oulu, Finland, [Date] ‒ OTT platform leader Sofia Digital and AI-video intelligence pioneer Valossa today announced a strategic product integration that enables OTT services to engage viewers, index content in depth, and unlock new ad revenues ‒ all inside the existing Sofia Digital content workflow. The joint solution is presented as a simple, plug-and-play AI package for OTT operations.
What’s new for OTT teams
Sofia Digital’s OTT CMS and Smart TV app framework now natively taps AI-generated metadata from Valossa AI™ Gen 7, delivering three outcome-driven capabilities:
- Engage viewers with richer experiences. Auto-generate multi-style promos and chapterized, interactive previews that let audiences browse before play while honoring safety and suitability policies.
- Index content deeply. Produce time-coded transcripts, high-readability captions, translations, chapters, scene descriptions, and on-screen people recognition to supercharge search, content experiences, and personalization.
- Monetize more moments. Create brand-safe, contextual ad opportunities at scene level aligned with industry content taxonomies and suitability frameworks.
Proven at scale
Valossa AI has powered large-catalog operations in the Nordics. Valossa’s automated preview generation has delivered thousands of hours of online promos for MTV Oy and is now available through Sofia Digital’s production-ready OTT stack.
“Together with Valossa, we help OTT customers boost engagement and revenue by turning video into actionable intelligence,” said Erkki Salminen, Chief Business Development Officer of Sofia Digital.
“We developed Valossa AI™ Gen 7 to understand video like a human and process video content at scale, cost effectively. Your assets need Netflix-like content experience, which we can deliver. Our joint expertise with AI powered OTT automation and Sofia Digital’s market-proven OTT stack gives operators a fast path to automated content enrichment, increased engagement, accessibility, and ad revenue”, says Mika Rautiainen, CEO of Valossa Labs.
See it at IBC2025
Get a live demo of AI-powered OTT automation inside Sofia Digital’s OTT apps at IBC2025, Stand 1.F70, 12–15 September, RAI Amsterdam.
Book a meeting via Sofia Digital’s booth request. Add the note “AI demo”
About Valossa
Valossa Labs is a pioneer in multimodal video AI. Valossa AI™ Gen 7 powers solutions for transcription, captioning, visual scene understanding, promo generation, contextual advertising, brand safety, emotions and moods, and self-hosted metadata extraction. Founded in 2015 from research at the University of Oulu, Valossa operates from Oulu, Finland, with presence in London, UK. Learn more at www.valossa.com.
About Sofia Digital
Sofia Digital, founded in 2000 and headquartered in Tampere, Finland, is a trusted vendor of Digital TV and OTT solutions for broadcasters, operators, and device manufacturers worldwide. The company’s products and services include tools for content delivery, metadata integration, applications and user experience across multiple platforms. Learn more at www.sofiadigital.com.
Media Contacts
Valossa Labs Oy ‒ info@valossa.com
Sofia Digital Oy ‒ info@sofiadigital.com
