Ari Pöyhtäri new CEO of Sofia Digital

Sofia Digital has appointed Mr. Ari Pöyhtäri (41) as the new CEO of
Sofia Digital as of January 1st 2008. Prior to the appointment Mr.
Pöyhtäri acted as a Vice President of Sofia Digital’s interactive
television operations. He is also a co-founder of the company and has
been working in digital television field more than ten years.

Sofia Digital is one of the leading providers of solutions for
interactive television. Sofia Digital provides interactive TV products
and services to broadcasters, operators and manufacturers, available to
consumers on TV, Mobile and Internet.

Sofia Digital is owned by its management and the venture capital management company Sentica Partners.

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