Sofia Digital delivers
Operator Application
to Samsung TVs for OSNtv

Sofia Digital enabled OSNtv, a leading entertainment hub and pay-TV operator serving the Middle East and North Africa, to launch the first-of-its-kind service in the Middle East and North Africa allowing Samsung Smart TV users to access OSNtv without the need for a set-top box.

The solution, including the operator’s own custom user interface with integrated video player, is built on the HbbTV Operator Application standard and TVkey Cloud technologies. It delivers an unmatched viewing experience to pay-TV subscribers that safeguards long-term content investments with security built directly into the connected TV chipset.

OSNtv customers are now ready to enjoy a true hybrid live TV experience, providing access to OSNtv’s linear TV and on-demand content, all integrated directly into the television’s user interface and remote control. OSNtv’s user interface supports both English and Arabic, enhancing the standard TV viewing experience by replacing key elements like Live TV, the TV guide, and the channel list while also providing access to OSNtv’s full video-on-demand library. This ensures a seamless and intuitive user experience across all content.

Sofia Digital’s extensive expertise in hybrid broadcast and broadband services was instrumental in developing the application and enhancing the user experience. The unique nature of TVkey technology and the objective of mirroring the set-top box experience within a TV app presented an exciting challenge for both design and implementation. Achieving this required close collaboration with the client, technology vendors, manufacturers, and the application development team.

The successful delivery of the application was made possible through the strong partnerships and collaboration between Sofia Digital, Nagravision, and Samsung, along with OSNtv’s exceptional dedication to the project. The application will be available on all new Samsung TVs as well as existing connected TV models manufactured from 2021 with Ultra HD support.